G11-Principles of Marketing QUARTER 1 - MS. ANDREA BARCELON
Great day learners!
Welcome to your online course in Principles of Marketing!
The course deals with the principles and practices in marketing goods and services. It also focuses on the development of integrated marketing programs that will help grow businesses.
We hope to give you a wide understanding about marketing, its principles and characteristics, the different approaches, the marketing mix and the essence of segmentation, targeting and positioning to the customer value.
At the end of each lessons, you are expected to plot marketing goals, develop customer service program, conduct marketing research and design and orally defend their marketing plan.
Goodluck and Enjoy learning ♥